When companies or individuals fall prey to unfair competitors, irate ex-employees or disgruntled customers, then a SERM becomes critical in the economic survival of a business.
Firms like SERMs are crucial in maintaining, and in some cases salvaging and restoring companies or person’s reputation and good name. Online searches are one of the first things that modern day consumes do prior to spending money with a business or person, and one bad click can mean economic disaster for a business, especially in this ever growing cyber economy. Popularity for these SERMs are increasing by leaps and bounds with the realization it is not prudent to attempt to conduct business in this cyber age and not have a SERM on retainer along with your accountant and your attorney.
Businesses are also appreciating the collateral benefit of having a Reputation Management firm on-board as an integral part of their business model, its great advertising! While securing a company’s good reputation and name on the Internet, it generates good press and positive exposure that ultimately adds significantly to the bottom line of a company’s balance sheet, making the services to literally pay for itself in many circumstances. This tends to be a very strong selling point for companies as well as individuals, to know that they are cleansing and protecting their reputations and cyber images, while simultaneously running a very effective advertising initiative. Sometimes companies totally disregard their former advertising efforts online and opt for the benefits of Online Reputation Management. Having a SERM firm on your side is without a doubt the way to go in this cyber age.