Pricing considerations are important to the internet marketer. In the long run, the main thing that is needed is to give your customer good value for a good price. If you never disappoint the customer, if you give them all that they are looking for and more, they will not argue with paying a fair price. Customers know value. It is up to you to deliver it.
For future sales, it is important to listen to your current customers. If they have complaints, or valuable feedback, listen. Perhaps offer a special discount to particularly loyal customers. These are your most valuable people. They have already bought from you. They trust you. Think about them and what value you can give back and continue to give to them. Stay in touch with them. Continue to offer them more of what they want.
Sometimes the new online marketer is tempted to sell his goods at a very low price. One problem with going too low or promising too much is that you get a lot of “freebie seekers”. These are people who are out to get as much as they can for free, with as little work as possible. They become a drain on those around them. They can become a drain on your business. They may be the constantly complaining customer or the one who is always returning something. You don’t want to attract these kinds of people. They drain time, money, energy, and resources.
Another way to work with pricing is to use timed discounts. In other words, your customers can receive a discounted price as long as they purchase by certain date or time. After that the sales ends. This can help your customers make a decision to buy from you. Also, occasionally have a day sale on a product that was previously sold at full price. Regular stores do this all the time, and the customer who bought at full-price last week doesn’t complain that the product is half-price this week. He bought what he needed when he needed it and pricing is a part of retail sales. You have the right to change the price over time.
Another way to change the price is to add value. In other words, you might make a combination product. You might give a bonus. There are different ways you can experiment with what you have to offer that will add value and also allow you to charge a different price. Offer a value that at a gut level you feel is worth the price. Too high or too low a price can hinder the sale.
In the long run, pricing is not about pulling a price out of the air that will put the money that you need in your pocket at the expense of the customer. It is about developing customer relations. It is about providing quality services. It is about selling yourself and what you have to offer to your customers. If you treat them right, and offer them what they need at a reasonable price, they will be glad to give you business.
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