Jewellery is something that everybody is so fond of. The tradition of wearing jewelry is very old and with the change in time and space, the definition of jewelry has also evolved. From an economic point of view, jewellery business is a very crucial business to retain in the ever-changing competitive market.
With the change in modern jewelry designing phase, the definition of goldsmith has been replaced by the skilled fashion designers who are nowadays considered as the busiest professional in the market. Now, jewelry stores are also serving customers online, offering exclusive ranges and various seasonal discounts.
The jewelry market in Durgapur is concentrated with various medium and big ornament dealers and so there is the prevailing scenario of cutthroat competition. Some shops are very old while some are new, trying to capture customer’s preference list in the city. These stores in the city offer various designs of jewelry to the customers which are their own production along with which they also showcase the collection from many other branded retailers in their display. The jewelry stores in Durgapur also offers the facility of designing pieces for their clients based on the respective making order.
One can find many traditional as well as modern collections in these shops. Due to various cross-cultural influence in the city, a lot of unique designs and pattern work can be noticed in these ornaments. Big jewelry houses use modern technology along with experts to design various ornaments. With technological advancement in 3D printing, the manufacturing process has become easier. Most of these stores also provide astrological solutions to the needy customers. This astrological solution technique also generates more client base for these stores only if the customers develop a sense of faith and respect towards that particular astrological expert.
Not only to meet the changing fashion trend of the jewelry lover, this business offers employment opportunities to a huge part of the ever-growing population in the Ruhr of India. From skilled goldsmiths to modern fashion designers, astrologers and many other people are directly or partially earning their bread and butter from this sector.
Jewellery admirers from our neighboring states like Bihar, Jharkhand, and Orissa and even from our neighboring country like Bangladesh visits in large number to the jewelry stores in Durgapur to shop and witness the new collection for various occasions. Bengali festivals like the grand Durga Puja, Kali Puja, Diwali and the wedding months boosts huge business in the jewelry sector of Durgapur. Some renowned brands in Durgapur have become the most trusted consumer brand for their services that includes the selling of BIS hallmarked jewelry, exquisite seasonal and festive collection, exclusive discounts and offers and efficient customer service. Some of these stores also do e-commerce to reach maximum buyers across a broad platform.
To meet the ever-changing customer’s taste and choices all the jewelry stores in the city strives hard to stock the latest collection to draw maximum customers. But this is not the only way to draw enough customers; the main part is to build a name of trust in the market. Goodwill and positive reviews of the buyers matters a lot when a jewelry shop owner is thinking to expand the business. As per the government rules, the selling of hallmark jewelry will be mandatory for every ornament from 2018, so honest retailers will never violate certain rules as such cases of violation may create an image of distrust among the buyers.